National Wool Museum

National Wool Museum is the only museum of wool in Australia. It was established in 1988 after 200 years from arrival of the first sheep fleet in 1788. It wasn’t long before the wool industry leads the economy of Geelong. The city was then considered as wool capital for the domination of this type of industry.

National Wool Museum Guide for Visitors


Located at 26 Moorabool St. Geelong, Victoria 3220, the National Wool Museum can be found just along the corner of Brougham and Moorabool Streets. It is built on the heart of central Geelong.

Operating Hours

The museum operates every Monday to Friday from 9:30 in the morning up to 5 in the afternoon. While the shop operates from Monday to Sunday at 9 in the morning until 5 in the afternoon. The shop will only be closed during Good Friday and Christmas Day.


Directly in front of the museum, there are loading zones and parking space for disabled. Along the Moorabool Street bus parking is available. Short and long term parking spaces are available around the museum.

Entrance Fee

There are different entry fees. Adult can enjoy the museum with $10 entrance fee while concessions are allowed to enter at $8 fee. Children have an entrance fee of $6. For family who wants to visit, you can enjoy the museum with $30 entry fee (inclusions are 2 adults and a maximum of 4 children). They also offer group admissions and will give you a discounted entry fee of $8 per person; given that you are a group of 15 or more people. For schools who want to visit, a $5 entry fee per student is required.

Payment types that the museum also accept are Visa, Union Pay, EFTPOS, Mastercard, Cheque and Traveler’s Cheque.

As for the shop, there is no entrance fee if you want to enter it and check what they offer. You can browse it freely.

Museum Access

The National Wool Museum is very accessible on the street entry. Ramps are also created at every level. You can get there through different mode of transportation. May it be bus, private vehicle or even through the V/Line train. From the train station, the museum is just a 10 minute walk.

Toilet Facilities

There are toilets around the museum which is very accessible. Do not hesitate to ask the staffs if you need to use one.

Tours and Visits

Self-guide is the main design of the museum. But there are volunteers who can answer to your concerns and questions while touring the museum. There is also a visitor’s guide to help you with your visit. However, you can request for a study tour for special interest that will be conducted by the education officer of the museum. Also, a free guided tour can be requested for groups who pre-book.

Additional Tip

Tour the entire museum and explore different displays. But make sure to leave some extra time for the Museum Shop. You can see different stuffs available for sale. Also, there is a shop that sells different refreshments.

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